Rapid Insights

It’s a focused, strategic piece of custom research that explores one clear question about your business, your audience or your industry.

We define one powerful question, gather and analyse data, layer in your expertise – and turn it into a practical, publishable insights report you can actually use.

The exact approach is tailored to your question and goals but it’s always targeted and efficient.

We might use:

• Interviews with clients, peers or collaborators

• Surveys to test assumptions and uncover trends

• Competitor or market analysis

• Desktop research or data dives

• Focus groups or round tables

• A combination of the above - or something a little different again!

For Rapid Insights, the research and analysis segment is timeboxed to two days. We’ll decide the right approach together during your scoping session.

Yes – because we keep the question focused and tight and agree a research approach that will give you valuable insights that you can use confidently.

Rapid Insights is specifically designed to be concise and targeted, so you get new, evidence-based insights you can put to use swiftly. 

If you’ve got a bigger project in mind, we can discuss this in our exploratory call to make sure the approach is right for you. I do also offer stacked Rapid Insights projects (a series where each one focuses on one specific strand around a bigger theme) as well as the option to bolt on additional research days – or create something completely bespoke. 

No - that’s what the scoping session is for.

You just need a goal, a challenge or a sense of what you want to understand better. We’ll shape a strong, focused question together that leads to valuable insights.

Let’s have an exploratory chat – that usually leads to ideas!

I also offer Stand Out Strategy sessions, which can be a great starting point if you want to look at your overall goals and approach. 

You’ll get:

• A publishable Rapid Insights Report – blending data, your expertise and practical takeaways

• A clear plan for using it across content, sales and visibility

• A deeper understanding of your audience, market or industry

• Confidence in what you’re saying and how you’re showing up

Each session lasts 90 minutes and takes place by Zoom. We’ll agree a time that works for both our diaries.

I’ll send you information before we meet, so you know what to expect and make sure we use the time together productively. 

Yes. We’ll make sure it’s practical and relevant - useful, not simply interesting but filed without reading.

You’ll be able to:

• Share it with potential clients or collaborators 

• Break it down into content (posts, talks, emails, podcast topics…)

• Draw on it in sales conversations to build trust and credibility

• Reference it in launches, pitches or even a book

• Use it as a strong lead magnet 

Rapid Insights is designed to be focused and fast.

From the scoping session to final strategy call – and including creation of your publishable Rapid Research Report - the process typically takes 4 to 5 weeks (depending on your availability and the research approach we decide on).

The research sprint itself is timeboxed to take up to 2 days, so it stays sharp and manageable – but this can be split across multiple days as appropriate to the approach for your project.

Let’s first chat – as Rapid Insights can deliver more than you expect!

Rapid Insights is also intentionally modular.

This means we can stack multiple research sprints into something bigger (like a series, a framework, a training programme or even a book).

Each one still has all the standalone benefits of a single project – so you have something to say, fast. But together they also add up to something with even more impact.

Not at all.

I specifically designed Rapid Insights to make research accessible for small and micro businesses. 

It’s sharp, focused and time-efficient – no bloated reports or academic jargon, just insights you can use right away.

Book a quick call and let’s talk it through – no pressure, just a proper conversation to explore if this is the right approach for you.

Or drop me an email with your questions.