Yellow Pebbles Insights
How can you stand out for your expertise in a world full of AI?
A Yellow Pebbles Research Project
What’s the research about?
This research is exploring a simple but powerful question:
How can you stand out for your expertise in a world full of AI?
We’re bringing together voices, experiences and data from across sectors, roles and organisation types – including those who actively use AI and those who are more hesitant.
The aim? To build practical, evidence-based insights that will help us all move forward.
How are we doing the research?
We’re exploring the question through a series of interlinking research strands running across the year.
Each strand will produce its own insights and practical takeaways, which we’ll analyse, publish and share.
We’ll also use the findings from each strand to help shape the next stage of the research.
Once all the strands are complete, we’ll combine the outcomes into one overarching report.
Right now, we’re focusing on Research Strands 1 & 2.
Research Strand 1:
Conversations with
Leaders & Experts
We’ve held in-depth research conversations with 35 leaders and expert business owners
Research Strand 2:
Join the
Conversation
We’re about to launch a national survey to gather perspectives and experiences from individuals and businesses across the UK and beyond
Conversations with Leaders & Experts
We’ve held in-depth research conversations with 35 leaders and expert business owners, bringing together insights from across sectors, fields and organisation types.
We’re currently collating our findings and will be publishing initial insights shortly.
We’re exploring:
Why (and if) you want to stand out for your expertise
What activities businesses are using to stand out - and what works
The opportunities and challenges emerging in a world full of AI
Practical actions that individuals and businesses can take.
We’ll share our findings through practical bulletins and insight reports – designed to be useful, relevant and thought-provoking.
Join the Conversation
We’re about to launch an online survey to gather a broad range of perspectives from across the UK and beyond - and want to hear from you.
Sign up below to receive your invite when the survey goes live.
Whether you’re a solopreneur, leading a team, running your own business or working within an organisation, we’d love you to take part.
Your input will directly shape the insights we share.
Who’s behind it?
Hello! I’m Harriet.
I help businesses stand out as the go-to expert in their field through thought leadership strategy and practical research that responds to real industry challenges.
In my conversations with clients and business contacts, I keep hearing the same question:
How do you stand out for your expertise in a world full of AI?
I created this Research Insights project to explore the question in a structured way - and share the insights with everyone who needs them.
