Yellow Pebbles Insights
How can you stand out for your expertise in a world full of AI?
A Yellow Pebbles Research Project
What’s the research about?
The research is exploring a simple but powerful question:
How can you stand out for your expertise in a world full of AI?
We’re bringing together voices and experiences from across sectors, roles and organisation types – including those who actively use AI and those who are more hesitant.
The aim? To build practical, evidence-based insights that will help us all move forward.
How are we doing the research?
There are two main research strands:
Conversations with
Leaders & Experts
We’re holding research-led conversations with 35 leaders and expert business owners
Join the
conversation
We’re gathering perspectives and data from individuals and businesses across the UK and beyond through an online survey
Conversations with Leaders & Experts
We’re holding research-focused conversations with 35 leaders and expert business owners, bringing together insights from across sectors, fields and organisation types.
We’re exploring:
Why (and if) you want to stand out for your expertise
What it means to stand out for your expertise today - and what works
The opportunities and challenges emerging in an AI-saturated world
Practical actions that individuals and businesses can take
The findings will be shared through practical bulletins and insight reports – designed to be useful, relevant and thought-provoking.
Join the conversation
We’re also gathering a broad range of perspectives through an online survey.
Whether you’re a solopreneur, leading a team, running your own business or working within an organisation, we’d love to hear from you.
It takes less than 5 minutes to complete and your input will directly shape the insights we share.
Who’s behind it?
Hello! I’m Harriet.
I help businesses stand out as the go-to expert in their field through thought leadership strategy and practical research that responds to real industry challenges.
In my conversations with clients and business contacts, I keep hearing the same question:
How do you stand out for your expertise in a world full of AI?
I created this Research Insights project to explore the question in a structured way - and share the insights with everyone who needs them.
